The Importance of 46 Sponsors Pulling Ads From the Limbaugh Show

List of Companies Pulling Support from Limbaugh

So far, Sleep Number, The Sleep Train, Quicken Loans, Legal Zoom, Citrix, Carbonite, ProFlowers, Tax Resolution, AOL, Bonobos, Sears, Allstate Insurance, Sensa, Bare Escentuals, Vitacost, Hadeed Carpet, Thompson Creek Windows, PolyCom, Service Magic, AccuQuote Life Insurance, Geico, John Deere,, St. Vincent’s Medical Center, Bethesda Sedation Dentistry, Cascades Dental, Philadelphia Orchestra, Goodwill Industries, Heart & Body Extract, Netflix, Downeast Energy, Capitol One, JCPenney, Matrix Direct, Reputation Rhino, Consolidated Credit, Constant Contact, RSVP Discount Beverage, Cunningham Security, Regal Assets, Freedom Debt Relief, Norway Savings Bank, Portland Ovations, The Girl Scouts of Oregon and Southwest Washington and O’Reilly Auto Parts have pulled ads from the program. ¹

(This list is being added to quickly and more may have been added since publication.)

Why It Is Important

You may be asking yourself “why is this important?” Maybe it isn’t important to you.  The reason I think it is important is this is the first time I have seen such an outpouring of anger directed at misogyny.  Women and men, Independents, Democrats and a few Republicans are joining to say “enough” to the war on women.

In the last couple of weeks, Republicans have indicated that women are fair game and have attempted to pass legislation in numerous states granting personhood to embryos.  Those bills would in effect make many types of birth control illegal.  In addition, bills have been passed requiring unnecessary and expensive ultrasounds for any woman seeking an abortion.


Patriarchy is defined by Merriam-Webster as “social organization marked by the supremacy of the father in the clan or family, the legal dependence of wives and children, and the reckoning of descent and inheritance in the male line; broadly: control by men of a disproportionately large share of power.”

However, in many circles it is defined to include the domination of women by men in general.  A patriarchal mentality has led government entities to believe that they, mostly controlled by men, should legislate matters having to do with women’s reproductive choices and overall health care.

Few men stop to think about the insult the patriarchal system is to women.  I doubt many even realize that they, too, subscribe to a patriarchal system.  Women are challenging this very social construct right now.  The outrage over contraception and abortion rights has spurred the latest round of push back against the antiquated notion that women should be ruled over by and subordinate to men.

Some of the biggest supporters of patriarchy are women.  The patriarchal system is not only supported by but also declared as the only godly system by many religions and women have gone along with the system.  While I disagree with the idea that patriarchy is the only acceptable Godly construct, it may work in the home for many families.  Some women find comfort in the idea that the “man is the head of the household.”  However, what works in the home does not translate to society.

The White Male Myth

In a 2008 Washington Post article Kevin Pollard, a senior demographer at the Population Reference Bureau, told the Post, “Actually, I don’t think there has ever been a time when white males have been the numerical majority.”  In the 2007 census white women made up 33.6% of the population while white males made up 32%. 2

If those statistics surprise you, consider these statistics from Mauricio Velasquez, President DTG:3

  • Women in the U.S. spend more than $3.3 trillion annually (Source: Women and Diversity, WOW Facts 2001 – Business Women’s Network)
  • Women business owners employ 35% more people than all the Fortune 500 companies combined (Source: Women and Diversity, WOW Facts 2001 – Business Women’s Network)
  • 95% of family financial decisions are made by women (Source: Women and Diversity, WOW Facts 2001 – Business Women’s Network)
  • Women own more than 47% of the stocks (Source: Peter Hart and NASD and the Investment Institute)
  • Today there are 9.1 million women-owned businesses in the U.S., representing nearly 40% of all businesses (Sources: NFWBO and SBA)
  • They employ 27.5 million people and generate more than $3.6 trillion in sales (Sources: NFWBO and SBA)
  • Women are starting new firms at twice the rate of all other businesses (Sources: NFWBO and SBA)

Is it any wonder that white males are now feeling very threatened by women and are attacking the very thing that allowed women to take their place in society and business?

The Role of the Pill

How did our society evolve from one where women stayed home while the men were the “breadwinners,” to one where women own the businesses that employ 35% more people than all of the Fortune 500 businesses combined?  You guessed it, the birth control pill.

One of the most influential and frequently cited studies of the impact the pill has had on women’s lives comes from Claudia Goldin and Lawrence F. Katz. The two Harvard economists argue that the pill gave women “far greater certainty regarding the pregnancy consequences of sex.” That “lowered the costs of engaging in long-term career investments,” freeing women to finish high school or go to college, for instance, rather than settling down.4

Without the birth control pill, women would still be having more children, spending more time in the home and getting less education.

Is it any wonder that men who decry Equal Employment Opportunity and cry that they are discriminated against are going after the very thing that has allowed women the autonomy to engage in the work force?  Is it any wonder that they continue to try to keep a stranglehold on the power in the country, an endeavor at which they have been very successful?

Women hold 90, or 16.8%, of the 535 seats in the 112th US Congress — 17, or 17.0%, of the 100 seats in the Senate and 73, or 16.8%, of the 435 seats in the House of Representatives.  In addition, three women serve as Delegates to the House from Guam, the Virgin Islands and Washington, DC.  5

Rush and those of his ilk are desperately fighting to maintain power and control because it is slipping away.  It’s never easy to accept change, and even harder to lose control.  They will fight with their dying breath to keep a grasp on the control,  knowing the dominance of the white male is in its death throes.

My Advice to Women

My advice to women is seize the moment.  SEIZE THE MOMENT!  We haven’t seen this type of unity of women and progressive men ever in my lifetime.  Stand up and be counted – demand respect and control over your own bodies.  Control of your body is the foundation of having control over your life.



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7 Responses to The Importance of 46 Sponsors Pulling Ads From the Limbaugh Show

  1. Duchess Wilder says:

    I agree, SEIZE THE DAY!!!! I too am tired of the government and “powers that be” in my uterus, my bed and my conscience. I feel that Rush Limbaugh and his sympathizers need to be flogged. Perhaps we should take away Rush Limbaugh’s Viagra . Then we could ensure the world would be free of “little Rush’s” spewing drivel and slandering innocent people… for sport. Personally I think Rush’s Sport F–king days are numbered and he will be sent home to play with himself.

    Sage Reply:

    LOL – agreed. Thanks for the comment.

  2. 2fewfactsaround says:

    Thanks for the statistics, Sage. I didn’t realize how we women have been under-publicizing our strength in business and public life. How many other sponsors of misogynistic media jerks like Limbaugh do we need to contact over and over until they hear-no, listen to-the fact that “95% of family financial decisions are made by women.”

  3. Wizcon says:

    The only way Rush will get the message is if we collectively contact our local radio stations and local advertisers that support him. When large political organizations like Move On start putting out petitions, I feel we lose. It gives the GOP leverage on their liberal commie spiel etc.
    I have already begun doing this here.

    Sage Reply:

    Yes, I agree and many of us have been contacting local stations. I need to find a list of the local stations in the larger cities.

  4. Wizcon says:

    They are right on his website

    Sage Reply:

    Thanks – since I avoid his website like the plague I didn’t know that.

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